Out of Home Creative was commissioned in May 2019 by Benchmark Outdoor to design speculative artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the billboard design was submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D inflatable vinyl from Soft Signs 3D, an estimated $10,000 value. OOH Today featured the story here⇒The IBOUSA 1st Annual OOH Creative Challenge Winners Are In
Read More“We know that outdoor in the craft beer space has been done, but Deschutes is the type of brand that is always looking for a way to do something from a fresh perspective. This is where the 3D concept came into play.”
Read MoreThe Debate on location vs creative in the OOH world has many opinions. Absolutely and without a doubt, location is important but without great creative the location becomes mediocre. Creative is the key to unlocking the power of OOH.
Read MoreSoft Signs 3D Advertising, shared a recent production and install of an ‘inflatable’, they produced for the Florida Aquarium. An embellishment to a billboard makes the creative stand out much greater and makes the message more effective.
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